There’s a certain magic in the Northwoods. The blend of history, craftsmanship, and the kind of community spirit that makes a place feel like home. When ADCI took on the task of designing the new Boulder JunctionBrewing Company for owners Ian and Tracy, we knew we weren't just building aproduction facility; we were breathing new life into a local landmark. ADCI Partner& Senior Architect, Ryan McKichan stated, “The result is something thatfeels familiar, even though it’s new — and that’s exactly what we were aimingfor.”
Located on the site of the former Blueberry Patch, a beloved giftshop dating back to 1953, the challenge was to honor seven decades of memorieswhile creating a modern, year-round hub for the community of BoulderJunction, Wisconsin.
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Designing with an "Experience First" Lens
Our goal was to identify what made the original building specialand reorganize those ideas into a layout that works for both great brewing and greatguest experiences.
Guests now enter the "heart" of the building. The flow isintuitive, offering a direct visual connection to the brewing process whilemaintaining the warmth, craft, and authenticity of the original BlueberryPatch.
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Sustainability: Building for the Long Haul
Sustainability for this project was about building smart andresponsibly for the long haul. Transforming the site from a drafty seasonalstructure into a high-performance brewery. By prioritizing a tight,well-insulated thermal space with modern energy-efficient systems, we havedrastically reduced the energy loss that hurt the original building.
The most innovative aspect of this commitment, however, lies in the site's wastewater management. To protect the local ecosystem while operating on an on-site septic system, we integrated a specialized treatment process that pre-cleans brewery wastewater before discharge. This system removes solids and breaks down organic materials to ensure the septic field remains high-functioning and sustainable. While the resulting water is non-potable, it emerges clear and ready for reuse within the facility's secondary systems. Though this infrastructure remains largely behind the scenes, it is the critical foundation that enables a brewery of this scale to thrive while meticulously protecting its environment.
DNA Reimagined: Craftsmanship in the Details
Ian is a skilled woodworker and played a hands-on role in carrying pieces of the Blueberry Patch into the brewery. The salvaged timbers from the original1953 structure were transformed into custom bar tops & tables featuring local lake shapes engraved and epoxy filled. The original paneling was reused on select walls as a quiet nod to the past.
“Rather than recreating the old building literally, we focused on carrying its DNA forward through materials, textures, and craftsmanship," stated Ryan.
A New Community Social Hall is Open
Seeing the space "in action" at the grand opening was the ultimate reward. “Seeing the owners in their element, serving hundreds of happy customers, was incredibly rewarding. Watching people flow naturally through the space, gather at tables, lean on the bar, and raise their first glasses together — that’s when design becomes real,” explained Ryan.
At the ribbon cutting, Ryan had the opportunity to stand outside the completed project as the line wrapped around the building. It felt as though the whole community came out to celebrate this new space. “It felt less like a business opening and more like a community event — a social hall, a place of celebration, a place people belong,” Ryan explained. This pours into their mission of being a home to ‘great brews and kindness'.
Ian and Tracy’s gratitude and appreciation that ADCI was able to listen to their story and understand their vision is validating to our mission of Designing Experiences and Building Relationships. “Seeing that trust turn into a building that clearly brings them joy is incredibly meaningful,” stated Ryan.
This relationship resulted in Ryan receiving his very own founders’ mug that is stamped with “The Architect” and is hanging on the wall for him to use at every visit, he called it, “A real honor and a reminder of the trust and collaboration behind this project.”
It is our hope, that this new building will one day be as iconic as the original Blueberry Patch.
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