Jay’s Power Center had outgrown its location on Reedsburg’s east side. The highly successful retailer of motorcycles, snowmobiles, ATVs and UTVs needed more space for not only their showroom, but a busy service center. When a former auto dealership property became available, the site size, features and location where perfect for a new, larger Power Center.
Working closely with the Owner and Polaris and Victory franchise representatives, the showroom and display spaces were carefully designed to create an effective sales environment that showcases vehicles and products while still allowing for a light-filled space. Using transom windows in several showroom locations maximized wall display square footage without sacrificing natural light.
A two-story, glass attrium provides ample room to prominently display vehicles both on the main floor and the second level. Well-planned lighting ensures that products are highly visible even after dark, creating a dramatic front entrance.
The original auto dealership service area was completely renovated, allowing the Owner to expand the highly-profitable service side of their business.
Projects of Distinction 2015 Gold Award presented by ABC - Wisconsin Chapter
